Don’t Stop Changing. Don’t Stop Innovating.

by admin on January 20, 2012

We all want to be successful in whichever business we are in. No matter whether you are a digital agency director, social media consultant, computer programmer, restaurant owner or even a stay at home mom: the old stereotypic view of business is changing. People are staying at jobs fewer and fewer years, and the days of the career business person staying at the same business for twenty plus years is becoming extinct. Technology is changing more rapidly than it ever has before. It is changing so fast that if you are reading a book on the latest in social media, you might as well put it down because more than likely that book is already out dated. So how do we stay up to date in the latest in technology and more importantly how do we adapt our business and our lifestyle to change with it?

One of my biggest mantras has always been if you stop innovating your business will die. Look at what has happened in the last year with Borders, Kodak and even the decline of the Washington Post and RIM. Borders was very late to the market of e-readers, which Amazon and Barnes and Noble took full advantage of. Kodak was not producing any new technology that was keeping up with new digital imaging and social sharing capabilities of other products. The Washington Post slowly started converting to online print sources, but it seems as if they may have missed the boat as well. What this should teach us is that our business and our lives should be open to all the technology that is emerging. The key is picking which channel or which type of technology our target audience is immersed in. Our target audience is not necessarily a particular age demographic. It can be a set of particular sports fans, it can be a regional group of various ages and genders; our target audience can even be our family. How we choose to engage our target audience is, however, the key to innovating our business and our lives.

With new releases of technology, new social media sites being set up seemingly every hour, one can’t be involved in every channel unless you can scrum up enough money to pay a dozen social media professionals and three times as many technology innovators. What you can do is make the most of the channels that your target audience operates in. If you’re target audience is college aged guys who love talking sports and girls on twitter, then by all means delve into the twitter sphere. If your target audience is mothers with children still at home who love talking and listening to other moms about raising children and caring for a household then by all means appeal to the “mommy blogs”.

What technology is teaching us (even though it is changing so rapidly) is that one has to be open minded. The question of how can we best use technology to involve our target audience is simple. Be creative. Think outside the box. We live in a world where people want the most convenient and easiest technology to use. Involve technology that not only makes it easier for your target audience to operate but that also makes their lives more fun and exciting. Our job as innovators, artists, marketers, parents, etc. is not to make things more complicated with technology, but rather it is to make things simpler!

Don’t stop changing. Don’t stop innovating.

Previous post: