Three Essential Marketing Channels to Engage Your Target Audience

by admin on January 19, 2012

The trick with marketing is to convey your message to a potential buyer (aka your target audience). Marketing is about telling a story and making a products and ideas accessible to people. In our social and mobile world where technology is changing every hour, how is this possible? There are seemingly infinite channels in which retailers can pitch their products, but which channels are the most effective? There are three channels in particular that every retailer and company needs to be updating regularly in order to engage their target audience.

Twitter. Twitter land is full of potential buyers who are able to follow people, companies and ideas that mean the most of them. In this sense, users are able to get the information they want from the people they want. Retailers and professionals are able to engage twitter users in different ways by either tweeting about new products, giving helpful insights into their particular industry, engaging users through special deals or customer service needs. Any combination of these strategies are viable; however, which strategies a retailer or individual chooses must fit with their overall goal. Is it more important to push conversion of a product through deals and coupons? Is it more important to be helpful to followers by tweeting inspirational quotes and being available to consumer customer service needs? Or is it most important to tweet on new and changing technology? Whichever path one decides to go down can be successful, but it must line up with the overall goal!

Blogs. Blogs unlike tweets, provide more in depth content for a reader. It is important as a marketer using a blog to first define what topic the blog is going to revolve around. This could be marketing, retail, coupons, women’s fashion, fantasy football, etc. The more specialized the blog, the more likely you will be able to engage a target audience. The goal for any blogger is to make your blog so important to readers that it is one of the first things they do when they log on to their computer. Most people when they log on to their computer check their email, social sites and usually something that adds value to their career or personal life. Often times the former choice could be sports scores from the hockey game the night before or a tech blog going over new technology emerging on the scene. Whatever subject matter your blog is, however, make sure it is targeted to engage a specific audience, which will not only increase your viability in your particular field of blogging but also in your reader loyalty/engagement.

Mobile App. It seems that there is an app for everything for iProducts and Android products. There is an app to check sports scores, there is an app like Retail Pocket to allow consumers to find and compare deals and prices on the go and there are even apps to allow users to play games and keep up with their favorite music artist. Individuals want information that is important to them whenever they want and wherever they are. It is imperative to set yourself apart from other apps. Don’t create another app that is like any other on the market now; however, it is important to tailor the app so that it is very user friendly and that is interesting to your target market. For example if your target market is women ages 18-25 be aware of what they are interested in and incorporate that into your app. If these women are engrossed in fashion and music, then create an app where fashions are based on popular music artists. The key is to target your app so that you can engage a particular group (at least to start with until you begin expanding).

Incorporating these 3 channels allows wide visibility across social, search and mobile markets. Being able to identify target groups and then providing them with the tools they need to be happy and successful is essential. By using Twitter, blogs and mobile apps, retailers and professionals alike can successful reach their target consumers and interest groups.

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